Design Sprint
A focused, high-velocity engagement built to take your beverage or CPG product from concept to shelf-ready.
The JKiNC Design Sprint is built for founders and operators who need brand, packaging, and positioning clarity—fast. Whether you’re launching a new beverage, expanding a product line, or pivoting your brand, we help you move decisively and ship with confidence.
With 20+ years of experience in beauty, wellness, and beverage, we bring a rare mix of formulation insight, brand storytelling, and executional excellence—translating complex ideas into products people actually buy.
The Process
How We Build Brands That Get to Market.
Step 00: Discovery & Product Visioning
We start by finding your through-line — what you’re building, who it’s for, and why it matters. This phase blends strategy with creative clarity: we identify category whitespace, refine your value proposition, and establish your core positioning.
Then we lead a live moodboarding session to align visual direction and brand sensibility, grounding the creative process in taste, tone, and intention.
Step 01: Concept Development & Positioning
Here, strategy takes shape. We develop multiple creative territories—each exploring your brand identity, packaging systems, and voice. At the same time, we define your product architecture: SKU relationships, naming, messaging hierarchy, and shelf strategy.
This is where your brand begins to stand apart—anchored in story, informed by category expertise, and designed for real-world traction.
Step 02: Finalization & Production Handoff
Once we align on a winning direction, we refine and prepare for launch. You’ll receive finalized packaging design, print-ready files, naming lock, and a brand asset kit ready for your co-packer, printer, or distributor.
We ensure every detail is production-ready, bridging creative vision with operational reality so your product moves seamlessly from screen to shelf.
You leave the sprint with a fully realized, launch-ready product system—built to scale, sell, and stand out.
À La Carte Services
Brand & Product Strategy – Positioning, audience insight, and category whitespace mapping.
Packaging Design & Systems – Identity, SKU architecture, and print-ready execution.
Go-to-Market Planning – Launch sequencing, pricing strategy, and retail storytelling.
Creative Direction – Visual tone, campaign alignment, and content guidance.
Production & Vendor Support – Co-packer coordination, packaging sourcing, and quality control.
Investor & Retail Decks – Sales tools, storytelling, and design for buy-in and distribution.
Ongoing Advisory – Fractional CMO support for scaling, hiring, and expansion decisions.