VITAM

RECREATIONAL SELTZERS

SERVICES

Brand Strategy
Design Strategy
Visual Brand Identity & Packaging
Brand Style Guide

KiNC created Vitam, a functional sparkling THC hydration beverage that blends active refreshment with a relaxing twist. Formulated with 5 mg hemp-derived THC, B Vitamins, and electrolytes, Vitam was designed for modern consumers seeking products that deliver both performance and calm. JKiNC led the full creative process—from strategy and product positioning to packaging and retail campaign—crafting a dual-purpose beverage brand built for hydration and relaxation. The result is a drink that energizes the body while easing the mind, offering a refreshing balance for people who live active, intentional lifestyles.

The visual and packaging design system expresses this duality through modern, bold, and functional aesthetics—clean typography, confident color blocking, and a design language that conveys both energy and ease. Every touchpoint reinforces Vitam’s “better-for-you” positioning in the emerging THC hydration and hemp beverage markets. The brand system was built to scale, with a strong foundation for expansion into hydration, recovery, and wellness categories. By combining clarity, focus, and a sense of approachability, Vitam stands out as a next-generation beverage that redefines hydration—delivering balance, performance, and calm in every sip.