I’m a brand strategist, product developer, and entrepreneur with over 20 years of experience building category-defining consumer brands. My work spans beauty, wellness, and now beverage—always focused on transforming great ideas into products people love.

I began my career developing products for Aveda, Johnson & Johnson, and Intelligent Nutrients, learning how craftsmanship, science, and story converge to create enduring brands. Later, I founded and successfully exited Apothecanna, one of the first nationally recognized cannabis wellness brands, setting the stage for a career spent at the intersection of innovation and consumer trust.

Today, I lead JKiNC, a creative and product development studio specializing in functional and THC-infused beverage brands. We build modern drink concepts—from sparkling THC teas and hemp shandies to hydration and wellness lines—by blending strategy, design, and formulation expertise. My approach remains the same across every category: stay close to the consumer, translate insight into experience, and build brands that genuinely improve how people feel.