ALOHI

FIND YOUR SPARKLE

SERVICES

Brand Strategy
Design Strategy
Visual Brand Identity & Packaging
Brand Style Guide

JKiNC created Alohi as a sparkling THC-infused beverage that celebrates lightness, color, and calm—a sensory experience designed to elevate and unwind. Inspired by tropical ease and island serenity, Alohi was built as an approachable luxury for modern wellness seekers. With 5 mg of hemp-derived THC and naturally sweet tropical flavors, it invites consumers to pause, breathe, and sparkle—whether on the beach, at home, or in moments of quiet restoration. JKiNC led the entire creative direction, from brand strategy and naming to packaging, messaging, and retail storytelling, ensuring every element reflected the spirit of calm elevation.

The visual identity system centers on radiant minimalism—gold typography, warm gradients, and soft textures that evoke sunlight and serenity. The design balances tropical vibrancy with timeless restraint, communicating both beauty and trust. Ingredient callouts were intentionally positioned to make wellness benefits tangible, while clear hierarchy and premium finishing elevated shelf presence. Through thoughtful packaging, retail strategy, and web positioning, JKiNC established Alohi as a category-defining THC beverage brand in the emerging hemp drinks market. Optimized for discoverability and SEO, Alohi connects with consumers searching for THC seltzer, hemp beverages, tropical THC drinks, and functional relaxation beverages, reinforcing its role as a modern ritual for accessible, everyday luxury.