ALOHI is a sparkling THC beverage redefining social drinking. Created for radiant moments, designed for modern presence. Launching late 2025.

Founded by Angie Stevenson, Alohi builds on her earlier THC brand Syreness. Angie’s mission: help people relax, connect, and shine — without alcohol, without regret.

Her challenge: craft a brand that feels confident, sensual, and vibrant. A drink that competes in the alcohol aisle and resonates with modern women and men alike.

The Product

Initial Collection:

  • Hibiscus Lemonade

  • Guava Kiwi

  • Mango Passionfruit

  • Peach Tangerine

Each is 2.5mg hemp-derived THC + adaptogens (ashwagandha, rhodiola, passionflower, maca). Designed as an elevated spa water: refreshing, fruit-forward, lightly floral, and functional.

Image Placement:
👉 Grid of 4 cans (flavor lineup).
👉 Lifestyle image — Alohi poured over ice in glassware, spa-like setting.

Marketing Kickstart

Text:
Phase 1 focused on foundations:

  • Brand Blueprint & Messaging Guide

  • Sales sheets + distributor toolkit

  • Product renderings & POS support

  • Shopify landing page + DTC setup

  • Artist integration content (“Meet the Artist”)

Image Placement:
👉 Mockups of sell sheets, case box, or Shopify landing page preview.

Launch Strategy

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Launching late 2025 with dual strategy:

  • Retail: Placement in Total Wine, BevMo, Sprouts.

  • DTC: Website, email flows, social storytelling, influencer seeding.

Design & Art Direction

Alohi’s design system balances premium sophistication with vibrant approachability:

  • Gold foil typography and accents

  • Bright tropical palettes

  • Botanical motifs + spa cues

  • Clean shelf hierarchy

And the centerpiece: custom artwork by Jeronimo Gauna — transforming each can into sip-able art.