JKiNC developed Teazy, a groundbreaking THC and hemp-infused iced tea designed to capture the soul of the South while redefining what a functional beverage can be. Crafted for modern consumers seeking balance, wellness, and flavor, Teazy blends Southern charm with cutting-edge hemp innovation. JKiNC led every aspect of brand creation—from strategic positioning and product naming to packaging design and retail storytelling—building a beverage that feels as charming, thoughtful, and honest as its audience. The visual identity draws inspiration from classic Southern iced tea culture—sun-soaked afternoons, porches, and good company—while infusing a contemporary sense of functional sophistication. Each can communicates Teazy’s low-calorie, low-sugar formula infused with adaptogens and hemp-derived THC, designed to enhance relaxation without alcohol or excess sweetness.

For the retail launch, JKiNC built a comprehensive campaign across Georgia, North Carolina, and South Carolina, helping establish Teazy as the category-defining hemp beverage brand of the South. From dispensary displays to wellness shops and boutique markets, Teazy’s packaging and marketing materials were crafted to educate consumers about hemp-infused iced tea while highlighting its approachable, social nature. The retail strategy celebrated Southern hospitality and authenticity through storytelling and visual warmth, while digital assets optimized for SEO and online retail expanded the brand’s discoverability. Today, Teazy stands as a fresh symbol of modern Southern relaxation—a hemp beverage that’s as refreshing as it is intentional, proudly available throughout GA, NC, and SC.